It all started with exporting all kinds of orchid plants and flowers supplied by several growers in Thailand. Then, in addition, he started to grow the most popular varieties in his own greenhouse in Thailand and now, 2 years later, he grows almost all orchid species in this greenhouse, and he recently established import companies in the US and the Netherlands. This is the story Nicolas, who established Thai exporting company The Amazing Flowers of Victoria in 2017.
Orchids grown in the farm
According to Nicolas, the success of the business is all thanks to the large variety of orchids Thailand has to offer - "we call it 'The Largest Choice'", he says. "Thai growers know how to cultivate a good quality cut orchid, but exporting them always remained a challenge." By deciding to export the flowers and showing them worldwide, Nicolas saw a rapid increase in demand. "These type of flowers often cannot be grown in other countries and as the popularity of orchids increased over the years. Species, hybrid and cut orchids, however, are quite difficult to find."
Vanda Gordon fuchs
The assortment of The Amazing Flowers of Victoria consists of fresh cut orchids, lotus flowers and whole plants (click here for the flower range 2020). In 2018, Nicolas decided to produce the flowers himself. "By producing our own flowers and plants, we can better control the whole chain - also quality and quantities. Besides, it is more profitable", he said. He started growing these popular varieties, like vanda and cattleya, (around 20-30,000 plants) on 3,000m2 divided over several locations in Thailand at several growers. Now, he more than doubled the greenhouse area and grows around 200,000 plants and increased their assortment. Among the large variety are for example Vanda, Dendrobium, Mokara, Cattleya, Ascocentrum, which they have available both in plants and flowers. In total, 60% of the products are plants and 40% are flowers. Currently, almost all products are grown in their own greenhouse.
Dendrobium Aroon pink.
This combined with the establishment of their two new import companies in Miami (USA) and Amsterdam (Netherlands) enables him to supply customers all over the world. "The main reason for supplying these import companies is for our consumers. Some could not import as they did not have the right certifications, for example. In this way, it is possible. Now, with the entity in Miami, which was set up in May, we can supply all over the US, with the entity in Amsterdam, which is just in business, we can supply all over Europe and with the HQ in Bangkok, we can supply all of Asia and the rest of the world."
On the left: Kookik Chollada Chaichitathorn. On the right: Cattleya Greenwich.
With the rapid growth of the company, the team has grown as well. "We now have a larger team to grow our plants and flowers in the greenhouse. On top of that, we recently hired a new international sales manager, namely Kookik Chollada Chaichitathorn." Kookik joined the company last year and will support Nicolas with selling and showing the varieties of the Amazing Flowers of Victoria all over the world. "For next year, the main goal will be to make the consumers aware of the flowers that are grown in Thailand."