Valentines rose blends nature’s beauty with modern design

This Valentine’s Day, an eco-sustainable Natural Fragrance Rose, promises to preserve the perfection of nature’s most aromatic and beautiful flower months beyond the holiday. Developed by third-generation Dutch florist Peter Persoon, Natural Fragrance Rose is a scented, self-hydrating bloom that stays just-picked fresh for up to 5 months without sunlight, water, or care.

Each organic Natural Fragrance Rose is infused with patented, botanically-derived cream (similar to those found in skin products) which is scientifically formulated to provide lasting aromatics while keeping the bloom fresh for months.

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