Royal FloraHolland are taking the next step in the digital transformation of the floriculture industry; all transactions at the Royal FloraHolland marketplace will only be concluded digitally by the end of 2020. Digitisation increases the efficiency and speed of both supply and demand. Furthermore, it helps to fully comply with the tightened financial legislation in Europe.
Working digitally has benefits for both growers and buyers. The risk of incorrect order information is decreased if both growers and buyers record their orders digitally. If the supply is correctly listed in the systems, less mutual contact is needed regarding incorrect orders or invoices. This saves time in the end.
Buyers will always be able to gain insight into the growers' correct current prices and corresponding specifications. Correctly recording the order also ensures that the arrival of products can easily be reported and invoices can easily be checked. In addition, working digitally helps to exchange information about certification and sustainability correctly and in full.