X5, a large Russian food retailer, announces the start of direct flower supplies from Ethiopia through RVI, the company’s subsidiary responsible for direct imports.The roses grown by Afriflora Sher company are cultivated at the largest rose farm in the world in accordance with Fairtrade standards. The flowers are offered for sale in Pyaterochka and Perekrestok stores in Moscow, Moscow region and St. Petersburg. X5 is Russia’s first food retailer to deliver fresh flowers directly from Africa.
Member of the management board Quinten Peer said: “X5 Retail Group is committed to implementing its sustainable development strategy as an integral part of its overall business strategy. Responsible consumption and sustainable resource management are both among the company’s strategic focuses. We aim to pursue the sustainable development goals together with our partners and suppliers.Thanks to our partnership with Afriflora Sher, we not only confirm our intention to follow the sustainable development goals, but we also increase the share of our direct import”.
For more information:
X5
www.x5.ru