The Society of American Florists is kicking off a series of webinars tailored to address the unique challenges and questions related to Mother’s Day 2020. First up on April 9: Four experienced floral professionals from different segments will share an update on the current supply chain.
“Fresh Product Update” is SAF’s 10th webinar episode in its COVID-19 series. The session will include insight from former and current SAF Wholesale Council members David Armellini of Armellini Industries in Miami, Florida and Oscar Fernandez of Equiflor-Rio Roses in Miami, Florida; SAF Growers Council member Rodi Groot of Sun Valley Floral Farms in Arcata, California; and SAF Chairman Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois.