China: A "Post-90s" guy's "Rose Business"

"It needs to be flat when packing, otherwise it is easy to hurt the flowers." "Post 90s" guy Liu Kaibin just ended the call with the customer and went into the busy flower workshop to check the packing situation to be shipped to Shanghai and Shenzhen.

The flower workshop equipped with automatic conveyor belts and intelligent cold storage, a greenhouse with an environmental control system, and an intelligent irrigation system ... In Luliang County, Qujing City, Yunnan Province, Liu Kaibin used 5 years to build a nearly 100-hectare rose planting base.

"Recently is in the flowering period, and there are more orders." Besides receiving the phone orders, Liu Kaibin walked around in the workshop to inspect and supervise all sections of the production line.

"The work from 9 to 5 is not suitable for me." Liu Kaibin, who studied medicine, smiled and recalled. After graduating from college, he gave up medicine and returned to his hometown, Guojiacun. He began to think about what to do, considering that the floral industry is a unique industry in Yunnan and then decided to plant flowers.

There are no professional flower growers in Luliang County, and inexperienced Liu Kaibin is relying on his own and gradually planting nearly 1 hectare of red roses. Looking at the roses all over the place, Liu Kaibin was doubtful, "only busy planting flowers, but forgot to contact the buyers, where are so many flowers sold?"

Thinking of Kunming Dounan Flower Market, he went to the flower market alone to contact the acquisition but was told that the quality of the flowers was average, and the picking was too late. It had already failed to reach the sales standard.

In the first year of his planting flowers, Liu Kaibin faced the failure. Just when his family thought he would give up, Liu Kaibin began to travel all over China to learn to grow flowers.

"Like red roses and white roses are traditional varieties, the market is gradually saturated." During the learning process, Liu Kaibin was inspired by a peer and decided to try new varieties. The price of new varieties is high and there is room for profit, but the market demand is uncertain, and the risks are high. "A lot of people don’t dare to do it because they think it’s high risk. I’m not afraid."

Liu Kaibin began to research and cultivation of new varieties. In 2016, the roses he cultivated were sold out at higher prices than ordinary roses, earning the first pot of gold in life.

After finding the right direction, Liu Kaibin set up a cooperative to mobilize the villagers to plant flowers together. The rose planting base in Guojia Village gradually developed to more than 40 hectares. Planting flowers, watering, fertilizing, picking, packing, delivering ... Except for a few helpers, Liu Kaibin did it himself. "Usually, picking started at seven in the morning, and the bouquet was wrapped at six in the afternoon and sent to Dounan. It was often early in the morning after the sale completion, and the same work would be repeated the next day."

In 2018, Liu Kaibin and some like-minded people formed an entrepreneurial team to set up a company. "Flowers used to be sent to Dounan and on sale. The price fluctuated greatly due to market influence, and it was difficult to get feedback from end customers." In order to break the traditional sales model, Liu Kaibin and the team began to implement pricing sales, direct sales from the origin, online sales, and other models.

Liu Kaibin gradually opened the market and began to expand the scale of cultivation. Today, Liu Kaibin and his team have built a second rose planting base in Majie Town, covering an area of ​​nearly 40 hectares, and driving employment for more than 150 in the surrounding area.

"Besides more than 40 varieties that have been mass-produced, there are more than 200 experimentally planted varieties." Liu Kaibin selects new varieties every year.

As night fell, Majie Town rose plantation base was still bright. The flowers packed there will be sold all over the country.



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