Would you like to know what Royal FloraHolland's strategy looks like? In a handy animated film they explain the strategy in 3 minutes.
"Today, we find ourselves in unprecedented times, as coronavirus continues to disrupt the global economy. Royal FloraHolland is doing everything within its power to enable the floriculture industry to make it through this extremely difficult period as well as possible, paving the way for renewed growth once this crisis is over. To be able to hit the ground running in the postcoronavirus era, we are implementing the foundations of a strategy that we have called 'The Strength of the Marketplace'."