Dried flowers, single flower bunches and field bouquets are some the items that are expected to increase in popularity in the coming years according to designers Mark Frank and John Elstgeest of Flower Circus. During the PMA Webinar* Color and Design Essentials of last Wednesday, Laurie Pressman from the Pantone Institute showed the upcoming trends and Flower Circus translated two of these color palettes; Composed and Fleur, into floral designs. For all pictures of their floral presentation, take a look at their lookbook.
Mark Frank translating the Composed trend into floral designs.
Composed
The Pantone Institute describes the Composed palette as a blended harmony of always-classic colors and neutrals. "Creating soft harmonies that support both contemporary and casual styling, Composed captures the appeal of non-confrontational pastels and timeless neutrals whose subtle voices quietly soothe. These are colors that reach across generations and beyond trends with an enduring message."
So how can the floral industry tap into this color theme? Mark Frank shows the different flowers, plants and hardware that go well with this trend. "Regarding the type of plants that fit this trend very well are the 'hard to kill' plants", he says. In flowers, he sees several things happening that go well with this trend, namely the increasing popularity of dried flowers, single flower bouquets and simplistic bouquets with only one flower per variety.
And when tapping into a trend, hardware is as important as the fresh product. "For composed, we see that the cement and grayish tones as well as wood goes well with the trend. Also colored candles fit the trend very well."
Frank also sees that more and more smaller items are being used by the younger generation to decorate their homes, like several single gerbera daisies in several single small vases. "Also small plants in a glass bowl becomes more trendy", he adds.
John Elstgeest translating the Fleur trend into floral designs.
Fleur
Fleur is by the Pantone institute described as follows: "Flowers have long been nature’s most sublime color expression. Fleur celebrates the intrinsic romance found in lush, floral red tints and tones. The glamour and luxuriousness of the floral references gives rise to a re-exploration of past luxuries which includes a shimmery gold metallic."
John Elstgeest shows what kind of plants and flowers as well has hardware fit this theme. In his presentation, it becomes clear that red and dark green are the main colors, so plants and flowers having this color are a good match. Compared to the Composed theme, the Fleur theme is more luxurious, and therefore more luxurious flowers like the pampas and cymbidium go well with this trend too.
Regarding hardware, gold colored pots as well as the combination of large pots and large flowers are doing well.
Also in these theme, the trend of dried flowers, field flowers and single flower bouquets are a good fit. In his presentation, he shows a single flower bouquet of lisianthus.
For more information
Flower Circus
John Elstgeest
+31 6521 26 36 56
Email: john@flowercircus.nl
www.flowercircus.nl
*Click here to register for the next PMA virtual town hall on August 26