How to promote your flower business online (and why you can't ignore it)

If you think promoting online is just something you can do in your spare time, please don’t read this. You will need all your spare time to understand how it works and how to make it right

Why flower industry is perfect for promoting online
You may not have thought about it this way, but the flower industry has great benefits for online promotion. While most industries struggle with content creation for social media or website and spend great budgets for making their product look more attractive, we can post just a ‘normal’ picture of a flower and get tons of likes! A timeline full of flower pictures might help you to get likes and followers, but does it also tell who you are, and conveys your brand mission to your current and potential customers?

We need to change the way we think about digital strategy and online promotion as it is a different cup of tea compared to regular offline sales. Our great advantage is that flowers and plants sell themselves in real life. All you need is to show how beautiful, fresh, and strong your plant, flower, or greens are! But how to use it for online promo?

Read more tips at the Flower Circus blog.

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