August 24-28, Antioquia, Colombia:

Chrysanthemum Week: Meet the breeders

Chrysanthemum Week is in full swing. In Antioquia, Colombia, nine breeders are presenting their varieties virtually this year. Tomorrow will be the last day of this week long event, so there is still time to check out the varieties at their open houses. One can register online to see all products, but in this article, we will once again present the breeders that are participating in the event with the link to their open houses

Selecta one

"We love to grow. Since 1950, Selecta one, has been breeding, producing and marketing vegetative propagated cut flower and ornamental plants. Quality and sustainability are our key concepts for innovations in the product and marketing sector, whilst responsibility and reliability are the basic principles for our dealings with customers, members of staff and the environment. Being sustainable while creating new varieties is responsible breeding; Selecta one genetics, products and programs are 100% oriented into making a difference throughout the whole chain with consolidated and stable assortments! Our 17+ research & trial stations around the world and making use of the most beneficial climate for the different operations, allow us to select successful genetic upgrades for all relevant markets and their growing conditions, as suringits presencein the market for a responsible period of time. Our commercial objective is to create a green product world, to win over and inspire florist, the trade and the end consumer."

See the video below to get an impression of Selecta's Open House in Colombia.

Click here to visit Selecta one's Open House


"Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies; creating extraordinary flower varieties that help customers all along the supply chain achieve extraordinary success." As a part of their new strategy, Danziger divided their MUMs assortment into 7 different collections, each one of them express emotions that will evoke in people when receiving or buying flowers: Amor; fall in love with her heart, PASSION; petal by petal, Empatia; Empathy is all we need, Esperanza; Give a Flower, give hope, Felicidad; Happiness comes with flowers, Energia; Feel the power of flowers, Inspiracion; Inspiration to bloom.

Click here to visit Danziger's Open House

Dekker Chrysanten

Dekker Chrysanten operates internationally in the genetic improvement and reproduction sector chrysanthemums for more than 50 years. "In the market we are known for our revolutionary, innovative varieties and exceptional quality. Improvements are made on ornamental value, vase life, productivity and disease resistance. We think and act as a customer-oriented ally, focused on their needs. Trust and communication are part of the company’s foundations. In addition, we are a family business in which we treat people the way we want to treat us ourselves." 

Click here to see the video in which Dekker's Colombian colleagues tell what the Open House means to them.

Click here to visit Dekker Chrysanten's Open House


At Deliflor, we bring beauty to life."It all starts here, where we carefully select a new variety, we search for different colors, shapes, and sizes, but above all, quality in all aspects: from growing conditions to vase life. Together with our growers, and the help of wholesalers, retailers, and florists, we make sure, that billions of stems reach consumers all over the world each year, so they can share the joy our Chrysanthemums bring. "

Click here to visit Deliflor's Open House

Dümmen Orange

"Dümmen Orange, uniting the world through the language of flowers. Our name proclaims excellence and pride through the symbolic color of the Netherlands, in honor of the family heritage of the group of companies whose roots have created the foundations of our organization. Our logo represents the union of breeders and collaborators from all over the world who have become Dümmen Orange."

"We serve our clients with a solid base of knowledge and experience created over a history of over 100 years. This experience, our heritage and our passion for customers, combined with our commitment to invest in new technologies, make us trustees of your trust, which has been earned by doing business honestly, transparently, responsibly and reliably. Inspiring security in our relationships and honoring our legacy of excellent floriculture built over more than a century, offering the best of our selection of cut chrysanthemums adapted to the conditions of Colombia and its markets. With a deep commitment to our people, our values and our unbeatable passion for perfection, Dümmen Orange is uniting the world through the language of flowers.

Click here to visit Dümmen Orange's Open House


Floritec is a Chrysanthemum breeder based in The Netherlands. "We develop products worldwide through ‘Breeding by Design’ which means that we develop varieties customized for specific needs and international growing conditions as to be found in Latin America, Asia and in The Netherlands. Floritec likes to produce and market new varieties that are quick and easy to grow and accompanied by lower costs for energy and pesticides. For the grower this brings a crop with significant savings on production costs, which results simultaneously in a more sustainable product that meets customer trends and international market development."

Floritec is a fast growing company that is active worldwide in approximately 30 countries where they cooperate closely with customers and partners throughout the chain. Floritec is shareholder of Xclusive Chrysanthemum Ltd in Uganda, their production company for cuttings, where they grow their mother plants in 100% renewable substrate 

Below a video on their week 35 trials in Colombia:

Click here to visit Floritec's Open House


Icon-Selections S.A.S. is an independent Chrysanthemum breeder in Colombia, South America and established in 2014. Icon-Selections also tests, selects, promotes and sells Roses, Alstroemeria, Asters, Solidago varieties from Dutch breeders in the natural circumstances under which our customers grow flowers in South America.

The supply of cut Chrysanthemums varieties has become a melting pot of an enormous amount of choices, a chaos of tastes and requirements. "Through our worldwide breeding and selection programs in Colombia and Holland, we are capable to offer you technically iconic varieties that are tested under equatorial and western circumstances."

"Flower wholesalers and designers in USA and EU have presented the consumer demands to us. We always aim to offer a broad pallet of textures, colors, shapes and sizes in our assortment so that all the wishes of a true flower connoisseur will be met. Iconic and fascinating…."

Click here to visit Icon-Selections' Open House 

Progeny Breeding

Click here to view the company movie of Progeny Breeding  

"We are Progeny Breeding, the first ornamental hybridization company in Colombia, recognized for our constant research and development. In addition to the varieties we offer today, we are always working on future proposals that will enrich our portfolio. We have the support of more than 4 decades of experience in the cut flower agro-industry in Colombia."

Click here to visit Progeny Breeding's Open House

Royal Van Zanten

"Founded in 1862 Royal Van Zanten nowadays is one of the world's leading companies in the ornamental horticulture industry. By constantly improving the genetics of our cut flower and pot & bedding products and generating synergies in breeding, propagating and cultivation techniques, we can offer a wide, colourful and exclusive range of varieties that contribute to a sustainable world. Our passionate and innovative breeders are using the latest techniques in our state of the art laboratory to constantly improve and optimise breeding, storage, quality control and development. Royal Van Zanten is your partner for innovative, profitable and flowering cut flower and pot & bedding products that meet the needs of the market. We inspire the market with our market-focussed concepts based on our accumulated experience and intensive co-operation with partners in the supply chain. Innovative power combined with passion are the most important ingredients of our success."

Click here for more videos of their open house

For more information:
Chrysanthemum Week

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