Back in 2021

Belgium: 25th edition of Fleuramour postponed

Fleuramour has been postponed to 2021 due to the coronavirus. This year’s edition would have taken place from September 25–28, 2020 and traditionally would have attracted more than 15,000 visitors over the four days of the event. The organisation of the international event strives for quality and beauty and fears that this cannot be guaranteed in these uncertain times and under the actual circumstances.

This year would have been the 25th edition of the internationally renowned Fleuramour event, A Magical World of Flowers. It would have been a magical experience beyond doubt. ‘Visitors would experience a fairytale world with 140,000 flowers, arranged into fabulous designs by the world’s best floral artists. Besides the magical flower shows, creative demonstrations, workshops and all the fringe activities, we really wanted to surprise our visitors for this silver jubilee edition, but the health, safety and wellbeing of our guests, exhibitors and everyone involved in the organisation is paramount.’

High-quality level 
After the Netherlands, Russia, Belgium and Italy, it was the turn of Romania and Nicu Bocancea’s team to transform the castle’s courtyard into a breathtaking spectacle. The church would have undergone a magical transformation thanks to Dmitry Turcan from Azerbaijan. Other big names such as Tomas De Bruyne, Tom De Houwer and Angelica Lacarbonara had already confirmed their participation. Some 200 floral designers from over 20 countries were expected.

Due to the uncertain developments regarding the coronavirus, the organisation is afraid that they would not be able to reach the same high quality level from previous editions.

One-year postponement 
‘The Fleuramour event is always arranged down to the last detail and we will not be able to guarantee that same experience now. That’s why we decided to postpone it for a year. This will, of course, give us more time to make this 25th edition even more magical.

We understand that this is definitely not good news, but we are counting on your understanding. Cancelling everything means huge costs, but we will do everything in our power to organise an unforgettable event in 2021.’

The organisation decided to keep the ‘Magic’ theme in 2021.

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