OrderEase announces a new relationship with a garden and kitchen
industry leader, Garden Works and Star Kitchen & Home. Known for providing high quality gardening and home-related products, such as gloves, totes, and tools, Garden Works reached out to OrderEase (formerly LinkGreen) for assistance to better connect wholesale customers with its products and expedite the ordering process.
The partnership targets easier wholesale ordering for Garden Works’ and Star Kitchen & Home customers through OrderEase’s technology solution, better connecting the sales process to back-end systems, and ensuring top-notch, value-added customer support.
Streamlining the Order Process
OrderEase’s technology solution allows Garden Works’ and Star Kitchen & Home’s sales representatives to spend more time servicing customers, rather than pushing paper. “We realized our current system created redundancies for our sales staff,” said Karen Alexander, Director of Sales and Marketing of Garden Works. “For instance, a sales representative took a customer’s order, but then another employee actually entered the order into the system. By employing OrderEase’s technology, our sales representatives can more efficiently service our customers’ needs. OrderEase provides integrated communications between the wholesale and retail supply chain, creating a paperless ordering experience that saves time and money."
With customers such as independent garden centers and kitchen and retail gift shops, OrderEase’s technology allows Garden Works to streamline the ordering process, reducing the amount of time typically incurred to place orders. Additionally, sales representatives now spend more time providing value-added services to their clients.
“OrderEase streamlines inefficiencies, reduces input errors, and connects customers with our products easily,” says Curt Bingham, President of Garden Works. “Our relationship with OrderEase adds value to our customers, as the integrated ordering system show inventory levels and simplifies order processing, ensuring that our products reach customers quickly. With many of our products made in America, the OrderEase technology expedites customers’ orders, making sure they receive their products promptly.”
Along with ease of ordering, partnering with OrderEase allows Garden Works’ customers to better track and replenish inventory. With a simple scan of a product on a shelf, a retailer can quickly reorder the product without cumbersome paperwork and logistics. Garden Works’ sales representative benefit from the OrderEase technology as well. The system provides quick access to a customer’s sales and order history, allowing the sales rep to notify the customer when inventory is low, avoiding out of stock products. Additionally, sales reps efficiently write and submit orders through the OrderEase app—creating a truly paperless on-the-road office.
Reducing Paperwork to Benefit the Green Industry
Through online product catalogs and synchronization between supply chain systems, OrderEase connects wholesalers and retailers in a centralized order hub, providing fast, accurate ordering.
Typically, business-to-business retail transactions are captured manually via phone, fax, or email, which can result in inaccurate orders, excessive returns and credits, high order costs, and delays. OrderEase’s centralized order hub and unique app for sales reps and customers streamlines the order process, reducing time spent creating orders and improving order accuracy to create a positive customer experience.
“When much of the country turned to gardening during quarantine, Garden Works’ customers experienced a quick heightened demand for products, such as the Soil Scoop and Wonder Glove,” says Kyle Minarsky, National Business Development Manager for OrderEase. “Garden Works began exploring how best to bridge the gap in its existing sales system to better connect the sales process with its back-end system to service customers quickly. After discussing our system with the Garden Works team, they decided OrderEase would be the best possible solution to accomplish the company’s strategic goals and better serve customers.”
With an online catalog, Garden Works customers can browse products and even place their own orders, although sales staff continues to provide ordering support. The online catalog allows sales personnel the ability to see when a customer or potential customer enters the site. This allows them to engage with the customer to answer questions or provide real-time insight into the products, which in turn drives more sales. “Sales reps are also able to create and submit orders much faster, since they now have up-to-date information and inventory within their phone, tablet, or computer,” says Minarsky.
“We’re excited to work with Garden Works to provide them with our cutting-edge technology that makes ordering a more enjoyable process, while positioning them further as an industry leader,” says Minarsky.