Alkemade and JP Hogewoning intensify cooperation

"For both grower and buyer, we are becoming an increasingly interesting partner"

As of October 1, the companies Alkemade International and J.P. Hogewoning are commissioning a new processing space in Aalsmeer. Both companies have been working together for more than 20 years. Because the market is developing rapidly and cooperation intensifies, a joint extension seemed the logical next step.

From left to right William and John Hogewoning and Peter and Maarten Alkemade

Alkemade International and JP Hogewoning have joined forces in importing and marketing of fresh cut flowers from Ecuador, Columbia, Guatemala, Israel, Ethiopia, Kenya and South Africa, and within the EU from the Mediterranean. The last five to six years, the volumes for auctioning have grown enormously. JP Hogewoning offers a daily fresh large assortment of flowers and has the (increasingly intricate) transport to the customer down to the last detail. The connections with the source of the one, and with the exporters of the other, make the cooperation into a success.

"We are becoming an increasingly important partner for both grower and buyer", according to the two gentlemen, while we take a look in the new hall. "Toady's grower prefers direct lines. Unpacking and bringing it to the auction is in itself still an important activity, but it is not the future. With this cooperation, we can provide more services to them, while we are at the same time able to offer customers an increasingly large assortment."

Last but not least, a new processing hall makes keeping a larger stock possible. For a moment, this strength was a weakness, according to the gentlemen, when during the start of the corona crisis, everybody was stuck with everything. "But it soon turned back into an advantage. We could quickly replenish, there was little on auction, but there was a demand. We could quickly provide service to (our) growers and customers in many cases, and then, in line with the market, every week a little bit more."

For more information:
Alkemade International 

J.P. Hogewoning 

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