The yellow colored marigold flower is a key ingredient of all festivals of Hindu religion. Unfortunately, very few farmers are showing interest to grow the crop owing to certain difficulties in cultivating it and the costs involved in it. But, Pendyala Srinivas, a young farmer from Kottur village in Luxettipet mandal, has been growing the flowers for the last eight years.
While no farmer is coming forward to raise marigold crops, Srinivas is leading by example in growing the beautiful flowers and is reaping riches in it. Perhaps, he may be the first farmer to have ventured into this field in 2012. He is cultivating two varieties of the flowers, yellow dollar (Tagetus patula) and red dollar (Tagetus erecta) in half an acre land in his six acre agriculture field where cotton and vegetables are also grown.