Roughly two-thirds of retail florists responding to a Society of American Florists’ survey on December holiday expectations say they expect sales to rise during the Christmas season. Ten percent said they think sales will be down; 22 percent said they will be roughly on track with 2019 returns. (Remaining respondents weren’t ready to offer a prediction.)
Among those planning for an increase in sales, most (53 percent) said they think the rise will be modest, between 1 percent and 10 percent. Another 34 percent of respondents said they are planning for an increase of 11 percent to 20 percent.
The survey was emailed to SAF retailer members on October 15, 2020 and had a response rate of 6.1 percent.