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Charlie Hall, Ph.D.:

"There is more willingness to experiment"

How are industry companies implementing and leveraging business-to-business e-commerce technologies — and what do changes, shifts and disruptions in those tools and buying behavior mean for floral professionals all along the supply chain in a time of accelerated change brought on by the pandemic? These are some of the questions nine floral trade associations have come together to answer via a joint research project led by Charlie Hall, Ph.D., the Ellison Chair at Texas A&M University’s Department of Horticultural Sciences.

Hall will highlight some of the results of that research Nov. 4 at 3 p.m. ET during an all-industry webinar from the coalition of trade associations behind the research, including the Society of American Florists.

Read more at the Society of American Florists (Mary Westbrook)


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