How Matilda’s Bloombox unboxed the life-changing gift of flowers

A mere four years ago, founders Matt and Emily would spend long nights boxing flower arrangements out of their garage. They had just had their first child, Matilda, and were spending their life savings on their dream to build Matilda’s Bloombox. Today, while their team has grown and they no longer spend their nights in the garage, Matt and Emily have become messengers of joy during an otherwise desolate year. The husband-and-wife-duo have turned the experience of flowers from aspirational to accessible for any and every one of us. For a mere $39, we can gift others, or ourselves, with a box of fresh and locally-sourced flowers and take pride in arranging them in our homes. 

Theirs is a story of how the flower business not only changed their lives, but became a life-line for local flower farmers and brought moments of joy to those most isolated during a year of quarantine.

Read more at Forbes (Natalie Stoclet)


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