Colombia: Ball SB takes the show on the road

This year we have all been forced to change our way of working in many ways.

"For everyone it has been trial and error and we have failed in many projects making it frustrating at times, but nothing has stopped us and we kept trying," shares Carmen L. Márquez, Marketing Manager with Ball SB. "Therefore we figure out a way to overcome the barrier to keep our road to innovation."

At Ball SB, they did just that be creating a mobile show to show their Colombian growers the newest varieties. "We were forced to innovate and we had even better results than in traditional trade shows!"

Have a look at this video report and some pictures from the road show:

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