New directors join CalFlowers board in 2021

4 new Directors will join the Board of CalFlowers in 2021.

"The Board of Directors is the lifeblood of any effective industry trade organization. Our association, as with all others, relies on industry professionals to voluntarily step forward and accept the work and responsibility that comes with taking a Board seat. Many will find, as I have during my time serving on CalFlowers’ Board, that the process is very rewarding as it allows us to give back to the industry that has given us so much," says Steve Dionne, CalFlowers Executive Director. "Joining our Board, or that of other industry associations or community non-profits, is an excellent mechanism for professional growth, for networking with your peers, and for gaining a deeper understanding of segments of the industry that your day-to-day operations may not provide. Participating at the Director level requires each person to accept fiduciary responsibility for the Board’s actions and to always keep primary focus on making sound decisions that will benefit the industry stakeholders that the association represents. I would encourage all CalFlowers Floral members to consider increasing your engagement with the association at either the Committee or Board levels and enjoy the rewards of voluntarily working with your industry peers to achieve common goals and broad industry benefits."

  • Robin van der Schaaf is General Manager of Flamingo Holland Inc. Through his work involving import and sales of flower bulbs to domestic farmers, he has a deep working knowledge of that corner of the industry.
  • Todd Ingham is Director of New Business Development and Mass Market Sales for Dramm Echter Farms. Todd has worked in numerous segments of the industry over a 30-year career, including both cut flowers and potted plants, wholesale and mass market channels, and domestic and South American production.
  • Kim Kudo brings strong working knowledge of CalFlowers, having served prior in every Officer position of the CalFlowers board including Board President. Kim is owner and operator of Kim’s Flower Network Inc., a well-established distributor of California flowers, and she also has been a key contributor to our biannual Fun&Sun convention.
  • Farai Madziva is the Vice President of Kitayama Brothers, Inc. Farai came to California by way of Kenya, bringing experience as General Manager of rose farm Harvest Flowers, as well as serving as CEO of New Forests a company based in Uganda and involved in forest management and timber production.

Clockwise, from top left: Robin van der Schaaf, Todd Ingham, Farai Madziva, Kim Kudo

"I would like to thank, on behalf of CalFlowers, these 4 new Directors and the entire Board of Directors of CalFlowers for giving their time, talents, and expertise for the benefit of the entire CalFlowers membership," Steve concludes.

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