Preparations for the New Year events in Europe are in full swing and Israeli flower growers are dispatching 10 million flowers and ornamental branches to the Continent on special cargo flights to the flower exchanges in European and Scandinavian countries.
This year’s shipments of 10 million items is a 20% drop compared to the 14 million flowers and ornamental branches sent last year, mainly due to the Coronavirus crisis.
Among the products marketed in Israel ahead of Christmas, the white Chamelaucium, also known as waxflower that originated in Australia, is the leading flower, accounting for 30% of all exports from Israel to Europe.