As the world spiralled and we adapted to life in homes that have become offices and schools, the bouquet became a popular way to brighten up our lives
The walls of Leis de Buds flower shop were decked with fir boughs and potted poinsettias as masked holiday shoppers in Vancouver drifted through, carefully edging around each other in early December. Coronavirus cases had reached a record high in British Columbia and stricter public-health guidelines loomed on the horizon, making it hard to imagine what the world might look like in a week, much less by Christmas.
But Alyssa Sager was ready to forecast her business well into 2021. “When should we talk about Valentine’s Day?” she said into the phone, placing flower orders with a farmer. In order for April showers to bring May flowers, someone has to plant them in the fall, so the floral industry is always a few steps ahead of the season. As Ms. Sager’s store was selling wreath-making kits, she was angling for her share of spring blooms.
While many retail businesses are wondering if they’ll survive the year when COVID-19 has dampened the holiday shopping season, the floral industry has a relatively rosy outlook at the end of a chaotic 2020.