At the start of the second wave of Covid-19 at the end of October/start of November 2020, research agency Motivaction working on behalf of the Flower Council of Holland, asked consumers in Germany, France, the United Kingdom and the Netherlands about the effect of Covid-19 on their consumption of flowers and plants.
At the time of this research Germany was not in lockdown and all sales channels were open. United Kingdom however was in a second lockdown, in the Netherlands the government decided for a partial lockdown to reduce infections, and France also went into a second full lockdown where all non-essential shops were closed. Here are the most notable findings of the research at the end of 2020.
Flowers and plants are important when working from home.
60% of consumers reported that flowers make their living and home-working environment more pleasant, particularly now that they are at home more. For plants the figure is 50%. Amongst millennials, 57% say that houseplants make their WFH environment more pleasant.