Interflora launches "bouquet of the year"

The coronavirus crisis, and being kept apart from family and friends, has led to huge demand in flower deliveries in 2020 according to Interflora – which saw peaks in sales aligning with key milestone moments during the pandemic, according to new data.

The flower delivery company analysed hundreds of thousands of message cards sent with their bouquets between January and November 2020 and found that the overwhelming reason Brits sent flowers was to say ‘I love you’ – making up 44% of all flower deliveries.

Flowers sent with a ‘missing you’ card peaked in April and then May, as the nation was forced to stay at home away from loved ones, whilst flowers sent to urge people to ‘stay strong’ peaked in October, as a turbulent 2020 continued and the UK braced itself for at least another four weeks indoors. 

The data also revealed that from April 2020 ‘Just Because’ entered into the top five reasons for flowers to be sent, and remained there until October. This sentiment did not appear in the top five in 2019 at all, suggesting that flowers were sent for no particular reason, other than to boost mood and morale during a difficult time. 

The peak of ‘cheer you up’ flowers was in April, as the nation started to feel the full effect of lockdown and were in need of a pick-me-up.

Read the complete article at www.britishfloristassociation.org.

For more information:
British Florist Association
www.britishfloristassociation.org 

 


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