Florists gearing up for busier Valentine's Day due to pandemic

Florists are in high gear this week buying, arranging and delivering roses to everyone’s special someone.

“Valentine’s Day is our biggest single day of the year for flower sales,” said Scott Edwards, owner of Scott’s Floral in Danville.

This year, in fact, the Society of American Florists expects it to be “the biggest Valentine’s Day in decades” for flower sales. Normally, with Feb. 14 being a Sunday, couples could celebrate with a weekend getaway or dinner at a special restaurant as other options, but with the pandemic limiting possible celebrations, flowers are predicted to be big.

Tony Creveling, vice president of Dillon Floral Corporation in Bloomsburg, whose wholesale business supplies roses to floral shops in Pennsylvania, New Jersey, Maryland and New York, said they have imported more than 100,000 stems for this Valentine’s Day. Dillon’s used to grow its roses locally, starting in 1875, but today most long-stemmed roses come from Ecuador or Colombia. Creveling said the process “has been a lot of fun during a pandemic.”

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