Turkey: Flower sales down by 50% compared to previous year on Valentine’s Day

On Valentine's Day, the sales of florists, who were exempted from the curfews imposed under the coronavirus measures with the circular issued by the Ministry of Internal Affairs, decreased by 50% compared to previous years.

Kayseri Florists Association President Mustafa Dogan: "The pre-order sales increased because people were not aware of the exemption, but there was a 50% decrease in sales compared to the previous year. Our people did not know about the exemption granted to the florists for this particular day. When we compare the weekend with Friday, there was a lot of intensity and activity on Friday. Citizens came freely as there were no restrictions, but did not come at the weekend because they were not aware of this exemption. There were a few customers who came very rarely, and our sales on February 14th were 50 percent lower than in previous years." 

Stating that they had such a Valentine's Day for the first time in 35 years, florist Mustafa Colakoglu said, “This year we could not find what we were hoping for in sales. Some of the citizens are aware that we are open, and some do not. We did take delivery orders, but almost 50 percent of the customers did not know that we were doing this on Valentine's Day."

Source: T24

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