In many countries, International Women's Day (March 8) is an important day for floriculture. However, this day is barely known to most in the Netherlands. Plantion and florists want to do something about this together. With a promotional campaign they want to show that Women's Day is a good time to give women who are important to you a flower or a beautiful plant.
Plantion developed a promotional campaign, which was kicked off today at Plantion's clock auction. The campaign includes special postcards that the florist can attach to bouquets and plants sold on March 8. The florists also receive a promotional kit with expressions for social media and a video, in a social media and a Whatsapp version.
And there is a national giveaway: through social media people can nominate their "top woman" for a gift box with different flowers. In addition to customers of Plantion and Wholesale Center Plantion, members of the trade association for florists VBW can also join the campaign.
The right example
Plantion itself sets a good example on 8 March. There is a special "Women's Day coffee cart" in the wholesale center. And all female colleagues, suppliers and customers who come to the marketplace will be put in the limelight that day with a nice gift.