Spring is about to begin. This is an important time for Sundaville, because the delivery season is starting from most growers and Sundaville is going into stores. Introducer and breeder MNP / Suntory is seizing this opportunity with both hands and is launching the ‘Power Flower’ promotion campaign for the leading mandevilla brand, Sundaville. The campaign is aimed at European consumers, and will persuade them that mandevilla is the perfect product for brightening their garden this season.
Brings you happiness
Sundaville is the biggest brand in mandevilla, and is owned by MNP / Suntory. The consumer brand has established itself over the past decades as a bringer of joy and a summery mood, and wants to communicate this message more widely to European consumers. Since consumers will also be spending a lot of time in their own garden this spring, it’s particularly nice to brighten it up considerably! The Sundaville collection now includes dozens of varieties, and is extended annually with new colours and varieties. The aim of the campaign is to both inform and inspire consumers and thereby persuade them to brighten their garden, balcony or patio with Sundaville.
The campaign is aimed mainly at reaching European consumers
online. A number of focus countries and focus target groups have been selected who will be introduced to Sundaville through social media, social influencers and advertising. The targeted use of advertising combined with offering both physical and online sales outlets will stimulate consumer demand for Sundaville. MNP / Suntory is thereby supporting its growers and propagators in expanding the market for Sundaville and mandevilla in general. The new consumer website for Sundaville will also be launched in the next month, so that
consumers can go there for inspiration, care tips and the sales
Are you going to join us?
The promotion campaign for Sundaville is an initiative by MNP /
Suntory, but we would also like to offer exporters, retailers, growers and propagators the opportunity to make use of the campaign and / or join it. There is therefore an extensive online database with POS material, images, posters and labels. Sundaville ambassadors can easily request access and download the resources. If you have any fun ideas or are open to a blooming collaboration, please contact us.
Sundaville is a brand from MNP / Suntory and was created in 2003, when they introduced the very first red mandevilla to the market as a container plant. Sundaville has since been the leading brand for mandevilla in Europe. The range has now been expanded with various colours, flower sizes and shapes.
Sundaville is a special plant and has many advantages over its
competitors. Sundaville is rain resistant and also very suitable for colder climates such as in Northern Europe and Scandinavia. Sundaville plants have a long shelf life, are very floriferous, produce the most intense colours and are also very colourfast and stable. In addition, this plant is easy to care for.
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