From March 16 to 19, 30 Danish growers will present their products on one platform. During this digital trade fair, named Floradania Virtual, one can gain inspiration, see what's on display and contact the growers directly - one of the most important reasons for visiting the many physical trade fairs in the past.
Floradania Marketing, which is usually responsible for the Danish joint stand at IPM Essen, is the brainchild behind this virtual trade fair initiative on behalf of Denmark’s growers. Here, you can visit the individual nurseries or drop by in the newsroom, which presents this season’s novelties. "It is pretty similar to Floradania’s inspirational physical trade fair," the Danish marketing association says.
Built-in search functions
There are several built-in search functions. "If you are busy and know exactly what you are looking for, you can, of course, use the built-in search function to quickly find the producers and sales companies with which you would like to discuss products you are interested in. For example, you can target your visit according to what you want to see – flowering plants, foliage plants or maybe garden centre items etc."
There is also the option of searching directly for specific products. "For example, type ‘rose’, ‘hydrangea’ or ‘orchid’ in the search box and you will be directed to companies that supply these particular products. You are guaranteed an overview in the twinkling of an eye. During your visit, you can create a digital checklist, which you can then use to follow up on your trade fair visit."
When someone visits the virtual trade fair stand of an individual nursery, they will be given a brief introduction to the company, in some cases supplemented by the option of watching a short film about the nursery. "When you click on one of the products, you will see a magnified image of the actual plant with all the relevant information."
Guidance at your fingertips
If you need guidance during your trade fair visit, it is at your fingertips, the association explains. "When you check in at the trade fair, a friendly hostess will welcome you and explain how to find your way around. There is also a live chat feature, so you can ask clarifying questions and make enquiries as you go."
You can also share the screenshot via Teams or Zoom with your plant supplier or a producer, thereby getting a guide to accompany you around the fair.
After the fair, platform a showcase for Danish plants
The Floradania Virtual Trade Fair runs from 16 to 19 March 2021, but will also be available subsequently as a showcase for Danish plants. "Floradania Marketing and the growers of Denmark look forward to welcoming you to this cyberspace fair."
Find the Floradania Virtual Trade Fair on www.virtualtradefair.dk
For more information:
Floradania
T: +45 6592 6266
floradania.dk