Farm Direct, a Dutch importer of Ecuadorian roses, puts new website in the spotlight with April Fool's Prank, .
In a costumer email on April 1 (April Fool's Day), the company sent out this remarkable announcement that roses will be transported upside down. A scientific research had shown that roses, like humans, absorb moisture through the head. It was also said that it would help combat infection.
The observant reader could immediately see that this was a joke. Rosoidea University means the university of roses (which, of course, does not exist), Pasadena became "Easteradena" in view of the weekend, and Prof. A.P. Rilfuls looks suspiciously like "April Fools".
For more information, one could click on a link, which referred to the Farm Direct website and that's where it becomes very clear that it was an April 1 joke, to promote the new website.