Iberflora begins work on face-to-face editing 2021

Iberflora, International Fair of Plants and Flowers, Landscaping, Technology and DIY Garden, has held at Feria Valencia the first meeting of the Working Committee of the Organizing Committee for the Edition 2021, setting out the work plan for the coming months.

During the meeting, the ornamental plant market data and gardening announce the good campaign that the sector is experiencing in this exercise, a time when demand is soaring, the product is missing from many sales channels.

The pandemic has entrenched new trends in households, and the garden, the terrace and orchard have climbed several steps in the spending priorities of families. Online sales have also boomed in the sale of plant material.

These optimistic prospects for the future corroborate the idea that 2021 is the right year to re-hold a face-to-face sectoral contest like Iberflora, from 5 to 7 October.

All these views have been present during the holding of the Committee, which he has proposed to carry out various working commissions to speed up its operation, combining face-to-face meetings with virtual meetings. Thereby, the different groups will address both the domestic and international market, the organization of meetings and other parallel activities during the contest, and the communication actions that will be carried out during the year.