US: Monrovia celebrates season with consumer video series for garden centers

With the selling season in full swing, it can be tough for retailers to create new content for their customers. If marketing teams are searching for ways to add more to their website, email blasts, and social content, Monrovia has a solution. A new series of videos introduces customers to new varieties, provides tips, and showcases inventory.

Monrovia has created more than a dozen short videos covering everything from new selections to customer favorites. Each segment is presented by Georgia Clay, new plant manager at Monrovia, and is less than one minute long. Clay presents information on the variety, usage suggestions, and care instructions, presented in an engaging and inspirational way.

Monrovia will be sharing the videos directly to consumers through Monrovia.com, blog posts, email, and social content. The videos can also be viewed on Monrovia’s YouTube channel.

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