Chinese flower grower sees business blossom

Chai Jinfu, farmer and flower grower in Miaojia village in Jiaxing, was the first in Dayun town to start growing fresh flowers as early as 1998. Although his business expanded rapidly, he found himself having to deal with "growing pains" in 2008 when seeking the upgrading of the initial facilities and flower varieties. He was uncertain about the sustainability and continuity of the land-transferring policy back then.

On October 29, 2008, Xi Jinping, then vice-president of China, visited Miaojia village and encouraged Chai to fully develop his flower-growing business, assuring him that the rural farm land transfer and circulation policy will get full government support. "It is after the conversation with Xi in 2008 that I decided to stay with the flower business, enhancing my initial investment and witnessing economic benefits from the company growing year-on-year," recalls Chai.

So far, his company has doubled its income of 2008, and has opened sales outlets in Hangzhou, capital of Zhejiang, forming a complete industrial chain which links flower-seed cultivation, growing, sales and marketing. Chai has also helped over 100 fellow farmers in the town to grow flowers since 2008, making Dayun town the largest fresh flower production base in Zhejiang with a total plantation area of over 367 hectares.

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