Cerdys, which grows and propagates potted plants for the French horticultural market, is opening their new logistics center in week 25. Etienne Leboeuf, CEO of Cerdys, discusses the need for making their products more accessible and their new partnership with HortiTrace.
Etienne Leboeuf of Cerdys
The importance of accessibility
Leboeuf shares that the need for making their products more accessible was the main reason for creating their logistics center, located in Angers near major highways. “Our company works in quite an unusual manner, as we have five growing locations in France that are located far away from each other. As we want a quick and fast system, we decided to build this new setup where all the sold plants come in from each nursery to this new center. This is one aspect that makes the Cerdys products more accessible as we now have a single starting point.”
Fresher plants at a more consistent rate
According to Leboeuf the change in demand has created this need: “Our customers want fresher flowers at a more consistent rate.” And to make ordering as quick and easy as possible for their customers, they are also launching a new online website.
Transport organization dedicated to horticulture retail
Cerdys’ partnership with HortiTrace, one of the major logistic service companies in France, is another important aspect in their new manner of organization. “While we are facing huge demands, we wanted to prioritize providing our customers with better and more reliable delivery. Therefore, we are very excited about this opportunity to partner with HortiTrace, which will be responsible for transporting the products to the logistic center and the customers. Overall, with the new logistics center and a strong partnership with HortiTrace, we are creating stronger logistics solutions for our company’s future.”
For more information: