Bill Steen, Fleurizon:

"Hoya is finding its place among the field of popular houseplants"

"It seems like yesterday that Hoya were a secondary product in the houseplant market. Today, consumers can’t get enough and the demand isn’t slowing down", says Bill Steen of Fleurizon. They are importing all kind of plant-starter-material from all over the world and lately, the orders for Hoya are increasing fast. 

Growers ordering early 
The Hoya market is hot and growers are getting in line. Many growers are placing orders now for 2021, 2022, and even 2023 shipments to make sure they are in line for the products they are looking to have available for their customers.

"Hoya is here to stay" 
"It is sometimes surprising to see different plants in the market place find their way into popularity, and I think this one is here to stay", says Steen. And Hoya come in many shapes, colors, and sizes. "Some are heart shaped, some are curly and of course the variegated varieties are popular too."

Hoya varieties that are in high demand
Fleurizon is working with several different farms around the world to keep this product moving into the hands of the growers. So which varieties are in high demand? According to Bill, these varieties below are keeping the interest of the growers and consumers:

And Fleurizon has much more in their assortment. In their catalog numerous varieties are displayed. So, if growers are looking for something special that their current supplier cannot get them, they can probably find it in the catalog.

Front page catalog

For more information:



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