Reopening hotels gives new opportunity to green sector

Summer arrives, the vaccination process is going at a good pace and after a year in which we have barely been able to enjoy the hospitality industry, the restoration, and a good holiday, we really want to enjoy on terraces, hotels, cottages, etc., with friends and family for a few more relaxed days away from home.

This juncture, added to the progressive recovery of the economy, has caused the reopening, after many months of hidden or "half-gas" work, of thousands of hotel establishments throughout the country, who are preparing for the summer season against the clock and that they are already beginning to receive the first tourists eager to relax, have fun and enjoy a few days away from home.

Preparing hotels, restaurants and shopping centers for the summer season is generating a high demand for outdoor furniture, natural and artificial ornamental plant, decoration items, césped natural y artificial, etc.., which translates into a great business opportunity for the green sector that many are already taking advantage of.

Returns the contract verde, and it does so with force. The investments made to recondition outdoor spaces and to apply the concept of indoor bioophilia, are higher than in previous years, due to the halt in investment that was recorded in 2020 because of the pandemic and that has accumulated to the investments made in this year.

Thus, nurseries, companies specialized in bricojardín, landscape, gardening companies and many other sectors, are found these days working on diverse projects to make the reopening of these establishments a success and for the HORECA channel to shine again as before the pandemic.

Since Iberflora we celebrate this reopening and invite the actors of the channel contract to visit the contest, from 5th to 7th October in Feria Valencia, a form of contemplation in a single space all the offer of products and services of great quality offered by the exhibiting companies.