Locally grown Canadian blooms are as abundant and diverse as its natural landscape. Growers embrace the challenges that come with four seasons and provide a range of flowers all year round. From long-lasting, sturdy, big-headed blooms to delicate, full scented flowers that could never survive the travel of imports, Canada's greenhouse, and field crops are fresh and awe-inspiring. And now, for one week, the flower industry across the country will unite to celebrate and show off its beautiful bounty.
Promoting local
Inspired by the success of domestic flower promotion weeks in the UK, USA, and Australia, Canadian Flowers Week aims to raise awareness about Canadian grown blooms and the floral industry in our communities. Growers, wholesalers, designers, florists and retailers will hold events and build installations throughout the week to promote locally grown blooms across the country.
"We want to celebrate all flowers grown in Canada, from the fields and in the greenhouses," said Natasa Kajganix, founder.
Following closely on the heels of the locavore and slow food movements, “slow flowers” is helping to strengthen relationships between farmers, florists and consumers, while supporting local economies. "Due to the increasing consumer demand for knowledge about local goods and processes, our aim is to start a public conversation about the origins of our flowers."
Mission
"Many of the flowers that are sold in Canada are imported from the United States and South America. We want to change this and increase the percentage of local flowers that are used by floral designers and purchased by Canadian consumers."
"Our growers work hard to evolve with the latest design trends and growing techniques. They follow strict ethical and environmental production processes due to government regulations -- which means no pesticides."
By raising awareness of flower seasonality in Canada and connecting with growers, both the industry and consumers can start to make locally conscious purchase decisions without having to sacrifice quality and uniqueness.
For more information:
Canadian Flowers Week
www.canadianflowersweek.ca