Rick Kroon (55) will join Van Zanten Breeding as Commercial Director in September 2021. His role will be to further roll out and reinforce the ambitious commercial strategy that the company has introduced.
Kroon spent the past 15 years at Anthura, where he was responsible for the company’s worldwide sales organisation outside China. He is accustomed to working with major customers and developing collaborative relationships with new ones. With his knowledge of the sector and background in commercial strategy, he completes the Royal Van Zanten management team.
Maarten Goos: “Rick not only speaks the language of our sector. He is a globetrotter who speaks seven languages and is used to building strong teams. That makes him the ideal person for growing our relationships with both existing and new customers.”
Rick Kroon adds: “Royal Van Zanten’s extensive portfolio and their leading position in various varieties offer a lot of potential. I am looking forward to turning that potential into reality and further developing our
partnerships with customers worldwide. Royal van Zanten is on the up. It is investing heavily in innovation and professionalisation, and the enthusiasm of the people is infectious. I am very excited to be able to
play my part in that.”
For more informatie: 
Royal van Zanten
Lavendelweg 15
1435 EW Rijsenhout
+31 (0)6 835 26 251
www.royalvanzanten.com