As it gets closer and closer to the 50th edition of Iberflora, renovations and new additions continue to advance in the face of the 5 October, the date on which the international plant competition will start, flowers, landscaping, technology and bricojardín in the facilities of Feria Valencia.
The figures are very positive, well two and a half months from the celebration, renovations have already exceeded the 96%, a fact that endorses the 'desire for fair' that have been felt in the sector in recent months.
But in addition to the renovations, approximately one 10% of the companies that will participate in the event will do so for the first time, which makes even more evident the evolution that the green sector has had in the last year, with many companies on the positive path to growth.
Of these new companies, there is a wide representation of foreign exhibitors, from various places such as the Netherlands, Turkey, Belgium or Denmark, who will expose the latest trends in seasonal plant, decoration and gift, increasingly sustainable garden furniture and plastics.
The Iberflora team is focused on attracting visitors through multiple commercial proposals, training and entertainment, but above all, proposals that add value to an increasingly demanding visitor, eager for news and with an increasingly organized agenda to make the most of its presence in Iberflora.
The entire commercial offer will be complemented by a series of parallel activities on online sales and new technologies, exhibitions, technical talks, workshops, meetings with influencers of the sector and a space of 300m2 dedicated to the world of the urban garden.
Iberflora 2021 it will therefore offer a wide range of possibilities for the visitor in his fiftieth anniversary, from 5rd to 7th of October at Feria Valencia.
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