NL: “The Glazen Tulp Award provides more exposure for new products”

Royal FloraHolland introduced the Glazen Tulp Award in order to encourage growers and breeders. This is an award for the best market introduction in flowers and plants. Kwekerij Tass was the winner in the Green Houseplants category last December. What did this prize bring them?

Kwekerij Tass in Wateringen won the Glass Tulip at the end of last year with Calathea "Fusion White" in the Green Houseplants category. The trendy plant is exceptional due to the pastel pink color in its leaf. According to the Jury Report, "that now fits absolutely in this current trend". Owner Ronald van der Knaap sees the award as a true appreciation for the commitment to his special product. "The award provides significant extra attention and provides more exposure for new products. Fantastic! The congratulations, attention, photos, and videos that we received were really great."

Glazen Tulp helps sales
"The production was limited in the beginning. All of the plants were easily sold, partly due to the exposure from the Glazen Tulp. Although it is of course difficult to measure whether sales went so well because of the Glazen Tulp Award or because it is a popular plant. The Glazen Tulp Award probably helps to sell a popular plant very easily. We also placed stickers on the trays in order to inform the end consumer of our prize." Ronald finds it unfortunate that physical trade fairs could not be held in the past months. "I think digital trade fairs are a good initiative, but they are not a good replacement. Customers want to feel and smell the products."

More about the Glazen Tulp
The Glazen Tulp Award will be presented again this year to the best market introduction. Kwekerij Tass is also participating again: "We want to submit a new Calathea." You can still register your new product for the second round of voting.

For more information:
Royal FloraHolland 

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