“Season after season we clearly see the demand for new and improved flowering shrubs growing,” says Bloomin’ Easy about their new varieties. This is why they are adding six new and improved flowering shrub varieties to their collection for spring 2022. “From extended flowering and improved natural form, to fresh colors and strong reblooming, these novelties offer incredible value for young homeowners and plant lovers alike.”
Some of the new introductions. Left to right top: Cherry-Go-Round Bigleaf Hydrangea and Peach Kisses Weigela. Left to right bottom: Pink Dynamo Mountain Hydrangea and Pearl Potion Dwarf Korean Lilac.
The new varieties and what makes them special
The Bloomin’ easy team shares the six new varieties and what it is that makes them special. “The Torch Panicle Hydrangea is the earliest to flower we’ve seen from the category, and we grow a lot of the top selling varieties. The Cherry-Go-Round Bigleaf Hydrangea has unique cherry red colored flowers combined with compact form and heavy reblooming power. And our new Frill Ride Bigleaf Hydrangea has unique frilly red florets combined with compact form and heavy reblooming. Our Pearl Potion Dwarf Korean Lilac offers fragrant pearl white flowers and the Peach Kisses Weigela features reblooming peachy pink flowers with tidy form. The Pink Dynamo Mountain Hydrangea has a stunning combination of rich pink flowers and dark foliage.”
The Frill Ride Bigleaf Hydrangea.
The Torch Panicle Hydrangea.
Expecting strong sales
“Each variety brings something new to the category,” says DeVonne Friesen, Brand manager of Bloomin’ Easy. “Season after season we clearly see the demand for new and improved flowering shrubs growing. From garden enthusiasts that want something new and unique, to young homeowners that also want low-maintenance function and pollinator support, the trend remains strong across North America. And the timing with the industry’s explosive growth makes it that much more rewarding for Bloomin’ Easy partners. We expect strong sales growth in these new varieties over the foreseeable future and our current partners are excited to get growing and propagating, beginning next spring. They should officially hit retail in spring of 2023.”