August 30-September 3, 2021

Colombia: Danziger presenting 150 colorful chrysanthemums and over 65 novelties at open days

Bringing a rainbow of colours and a plethora of shapes, textures and sizes is Danziger’s Annual Chrysanthemum Open Days at the company’s cutting farm in Vereda Pontezuela, Colombia. This year, the event will go live and online between 30th of August until the 3rd September 2021. Visit in person or order your own virtual tour and be
the first to know about Danziger’s flower types, high-impact colours, exclusive offers, and much more.

No one understands that time is precious better than the Israeli breeder. To help growers, wholesalers, florists and floral designers explore the vast amount of new chrysanthemums, Danziger will use eye-catching color blocking. Plus, the company has grouped all mums of the same type together.

The event comes as questions remain about foreign travel. Attendees who cannot travel due to Covid-19 quarantine and health measures will nevertheless be treated first-class. A spectacular chrysanthemum ante-premiere awaits them online one week prior to the Open House event. Going virtual means buyers can send their team in greater numbers which means more meetings and more knowledge sharing. To set up your own virtual tour and to explore some of Danziger highlights click here.

Standing out proudly are seven categories of mums: Amor (daisy), Pasión (cushion), Empatía (Anemone), Esperanza (daisies with a high petal count), Energía (santini), Felicidad (button) and Inspiración (spider).

It is no coincidence that the brand names convey strong emotions. ‘Danziger Chrysanthemums – We Grow Emotions’ is the tagline of the company’s ad campaign focusing on how the seven chrysanthemum lines they created make people feel. Its underlying message is that flower breeding for emotion is important because we all
know that emotions are key drivers of great customer experience.

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