"In addition to our progressive breeding programme of Waxflower, Helix Australia also specializes in the breeding and licensing of Boronia." In conjunction with its breeding partner King’s Park & Botanic Garden, Helix Australia has so far released two varieties of Boronia – Plum Bells and Majestic Stars.
To support consumer engagement and drive retail sales, Helix Australia commissioned a segment on popular Australian television programme The Garden Gurus which screened on Saturday August 21.
The Garden Gurus television programme averages 513,000 viewers per episode and each episode is played three times on the Channel 9 network. The last series of The Garden Gurus showed a 139% increase in the audience of 25-39 year olds with website and Facebook engagement increasing every week.
In addition, Helix Australia facilitated a joint online Boronia promotion with The Garden Gurus and leading online plant retailer Garden Express.