October 20, 2021

"Now more than ever, we need to petal it forward"

For the last seven years, thousands of floral industry members in all 50 states have organized their teams on one day in October to take part in Petal It Forward, SAF’s goodwill initiative where participants hand two flowers or bouquets to an unsuspecting stranger, urging them to keep one and share the other with someone else. It’s a powerful way to illustrate the positive health benefits of giving and receiving flowers. Science has proven that flowers reduce stress and anxiety and make people happy. Let’s come together as an industry and spread the power of flowers.

Since it launched in 2015, Petal It Forward has been a flexible, highly customizable event. This year, we have a host of new tools to help you comply with pandemic restrictions. With targeted adaptations and updated support materials and guidance, SAF feels confident members can plan safe, successful giveaways – that not only bring joy to the flower recipients but also boost morale at all of the participating businesses.

For more information and to register, visit www.safnow.org.

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