Floward, the go-to online flowers and gifts delivery destination in the MENA and UK launched its services in Jordan earlier in October, making it its 9th country and 24th city to launch in. They will operate in Amman, Irbid, Zarqa, and As-Salt as steppingstones to gradually launch in other cities and regions in the future.
Floward CEO Abdulaziz B. Al Loughani said: “Given how important and developed the flowers industry is in Jordan compared to other countries in the region, launching our services there marks a significant step for us. Jordan is considered a pioneer in the field of technology and e-commerce in MENA with a great pool of talent and plays an important role in the regional startup ecosystem; it is home to the first global acquisition in modern MENA startups’ history back in 2009 (Yahoo –Maktoob). All these factors made Jordan an attractive market for us and a natural next step in our expansion strategy. We are very excited and optimistic about this new launch and looking forward to providing services and products to our clients in Jordan.”
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