The U.S. has over 33,069 floral businesses, and competition in the floral industry is becoming fiercer every single day. With so many businesses and varied market shares, it is integral for businesses to stand out and use every resource at their disposal.
Search Engine Optimization (SEO) is one such resource, and allows wholesale florists to grow in visibility and rank higher in organic search results. Search engines like Google and Yahoo help wholesale florists gain visibility and thus increase sales and overall revenue.
As a wholesale florist, you need to be visible to retail florists and designers. After all, you cannot grow your business or increase sales if your niche cannot find you. Ranking high in search results is one way to do this. SEO can be a gamechanger and catapult you to the top of search results, thereby boosting your business. The higher you rank, the more visitors from your niche your website will attract.
With so many other wholesale florists out there, why should customers choose your products? With the popularity of floral e-commerce and businesses realizing the importance of digital marketing, your competitors are either already leveraging SEO to their advantage or are about to do so soon.
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