The latest bred varieties used to be put in the spotlight at trade fairs and open house days. If the grower then offered his new asset at the auction, the news quickly spread by word of mouth, and within a short time, everyone knew of the existence of this new flower or plant. Nowadays, it is different. With all the e-commerce and remote buying options, word-of-mouth advertising is no longer as effective. How do you stand out when there is a supply of many thousands of flowers and plants that find their way to the florist or garden center every day? Partly because of the changing market, Anthura has started a number of campaigns this year, together with its clients who grow these new products. The aim is to inform and enthuse the target group and to reach as wide an audience as possible with the newcomer in question.
"We look back with pride on the introduction campaign of the pot Anthurium Micra. This novelty has been introduced by growers with a top-quality packaging for the show models, high-end photography, and an explanatory video ad that can be used on the different social media," the team with Anthura announces.
Export companies were visited with the new Anthurium cut flower Extase to introduce them to this white/green variety. "A selfie frame and stick are included with the vase of flowers to emphasize the fact that Extase creates the perfect picture when it is processed. This way, a delivered arrangement stands out just a little bit more to all the buyers and sellers, so it will be included in the assortment more quickly."
"Caribo cannot possibly have escaped anyone’s attention. Stylish and packaged as a gift, this bright pink, cold-tolerant cut Anthurium has also been targeted at the retail trade."