In the past 18 months, industries around the globe have been facing uncertainty and a myriad of other challenges, and like any other business, the crisis has affected the floral industry including Floward.
In the beginning, there was a lot of uncertainty on how demand will look like and what implications would it have on the brand. However, Floward’s preparedness, agility, and innovation allowed it to see the opportunity that the crisis was bringing to e-commerce.
Floward CEO, Mr. Abdulaziz B. Al Loughani said: “Our full-fledged e-commerce solution and pureplay model put us at a favorable position. In our established markets, we saw e-commerce penetration double and reach a percentage that would have taken it 10 years to reach otherwise. We took advantage of this opportunity and saw remarkable growth of over 30x in the past two years.
Floward operates in an industry that is predominantly dominated by traditional brick-and-mortar retail stores, so we decided to seize the opportunity to occupy a gap in the market and provide online flowers and gifts delivery that matches and exceeds clients’ high expectations.”
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