The floral industry has been flourishing lately, with online flower shops and floral e-commerce doing especially well. Research has shown that online flower shops in the U.S. are growing faster than the economy itself. As floral e-commerce is becoming increasingly popular, and even brick-and-mortar florists are relying on online research to bring in more customers, the importance of digital marketing for florists in all sectors of the floral industry cannot be ignored.
For your floral business to grow, you must understand that it is essential to target your customers where they are – on the internet. According to Bazaarvoice, at least 45% of brick-and-mortar buyers check online reviews before making an in-store purchase. Digital marketing can seem overwhelming when you’re not familiar with it, but the following strategies are sure to expand your market and boost your floral sales.
Search engine optimization (SEO) for florists
Search Engine Optimization (SEO) refers to optimizing your website to increase the likelihood of it ranking higher on search engines like Google, Yahoo, and Bing. By ranking higher, your floral business is likely to capture traffic without having to pay for PPC marketing.
This organic traffic can be used to increase revenue and sales by using CTAs and other methods to encourage your visitors to turn into customers. By providing high-value content, targeting relevant floral industry keywords, optimizing for mobile, and offering social proof in the form of reviews, you can boost your floral sales.
Pay-per-click (PPC) ads for florists
An alternative to organic traffic is traffic from pay-per-click (PPC) ads. Unlike SEO, these deliver immediate results, with you seeing your website rank higher for targeted terms. One of the reasons Google ads are preferred over SEO is because of the competitive edge it gives your floral business by showing your website above local and organic results and listings. Floral businesses can target keywords like “retail florist near me” or “florists in [your location]” to attract relevant clientele.
In addition to seeing immediate results, many prefer PPC ads for florists because you are only charged if the client clicks on your link. This ensures both brand awareness from consumers seeing your website and high-quality leads from interested consumers clicking and accessing your website.
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