Green Retail Events to organize the new Plantarium|GROEN-Direkt fair

7 February 2022 saw the birth of the new Green Retail Events fair organization. The signing of the shareholders’ agreement between the Stichting Vakbeurs voor de Boomkwekerij (SVB; Nursery Trade Fair Foundation) and GROEN-Direkt Boskoop B.V. marked the official start of the cooperation. The agreement was signed by Jan de Vries and Michiel Gerritsen on behalf of SVB, and Taaf Rosbergen and Hans Cok on behalf of GROEN-Direkt. These four men also constitute the board of directors of the new private company.

The first event to be organized by Green Retail Events will be the new Plantarium|GROEN-Direkt fair, the number-one fair for European garden plant buyers, which will take place on 24 and 25 August 2022. Right now the organization is being further consolidated. The board is for example busy creating a team that will be responsible for the fair’s actual organization. The aim is for this team to be operational by March and then start registering exhibitors for participation in the fair.

For more information on the Plantarium|GROEN-Direkt fair please go to

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