Broekhof launches flower sleeve made from plastic waste

Broekhof has launched the Recy Kraft Look sleeve, a sleeve made from plastic waste. With this innovation, Broekhof is moving forward to becoming a leading sustainable packaging supplier.

The Recy Kraft Look flower sleeve is Broekhof’s newest development in the field of sustainable flower sleeves. The back cover is made of 100% recycled plastic which is collected at and via the Dutch flower auctions. The front cover remains transparent to preserve the aesthetic value of the flowers. The Recy Kraft Look is an excellent result of a closed material solution, as plastic waste is used to make these unique sleeves. The flower sleeve consists of mono-material and is widely recyclable after use.

Broekhof, part of the Paardekooper Group, is also on route to offering 100% FSC certified paper, cardboard and wood items following the Paardekooper sustainability policy.

The company is committed to protecting the environment and to the responsible use of natural resources. Broekhof’s packaging solutions are specifically designed to extend the lifecycle of flowers and plants through aesthetic protection while focusing on sustainability. For the past years, Broekhof has been continuously developing and designing new packaging concepts that are made from recycled materials, 100% recyclable, renewable or biodegradable.

Jim Bos, Managing Partner at Broekhof USA: ‘For us, sustainability means balancing people, the environment and the economy so the earth is not exhausted but remains livable for future generations. With our knowledge and experience, we can make a difference in the packaging world. By offering more sustainable alternatives, we provide our customers with optimum packaging solutions that help them reduce the climate impact within their section of the supply chain.’

For more information:
Maandagsewetering 40
Postbus 53
2210 AB Noordwijkerhout

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